Actual topics
In our work it is important to keep up to date about everything related to the international food business. We travel a lot to analyze markets, have meetings with entrepreneurs, buyers, governments and consumers and we visit food exhibitions and events. We write about our findings on a regular base and TEN the export network also writes blogs and articles for FoodPro International: www.foodpro-network.com
Dutch chocolate sprinkles in Switzerland
Chocolate sprinkles, or ‘hagelslag’, are a traditional Dutch product, used almost exclusively in the Netherlands for sandwiches. Our client was looking for a new region in which to develop a sales market for this product.[wpseo_breadcrumb]APPROACH The first market we...
Introduction Heks’nkaas in Denmark
Heks’nkaas is a very successful brand. In the Netherlands the product has reached a market share of 23% within three years time and won different awards. The taste of the product is that special and attracts such a wide audience that the idea was raised that this...
Reorganisation of Leaf’s export logistics
Cloetta has made several acquisitions in recent years, creating a complex organization with a large number of European production sites. Despite its clear objectives and sound international strategy, the logistics side of its operations left something to be desired....
Exporting a traditional breakfast product
Brinta is a nutritious breakfast product that is well known in the Netherlands, but which has hardly been heard of outside the country. TEN the export network was given the task of developing the potential of this A-brand article abroad.[wpseo_breadcrumb]APPROACH...
Pasta relaunch in the Middle East
For many years, TEN has organised the export of a traditional Dutch pasta brand that is ranked among the A-brands in the Middle East. However, its image (and therefore sales) was not as strong as in its home market. We were given the task of making the packaging more...
Distributor management for hak
Our client HAK had been exporting to neighbouring countries for years, but they lacked the time, manpower and knowledge to be able to export further afield. However, the company was keen to gain access to a number of potentially lucrative markets. TEN the export...
